Most consumers today are within arm’s length to a smartphone. Whether it’s to check messages, follow social media, or use helpful apps for work, consumers pay attention to what’s on their screens.
As 21st century consumers are more empowered than ever, businesses face high competition to earn trust and loyalty. Not only is providing an excellent product or service a priority, but so is connecting with customers and understanding their needs. For most, merely having a Facebook page is not enough.
Although apps are great for showing customers you’re keeping up with technology, apps can and should be used as a communication tool. Here are our top three suggestions for using an app to connect with your audience.Continue Reading -