Why the Native App is Still King of the Hill
With the vast majority of consumers increasingly on the go, there aren’t many companies on the market who haven’t created a mobile app featuring their products, or at the very least a version of their website that’s easier to view on mobile devices. There are a number of options when selecting a platform for mobile offerings, but the two most common today are native apps, which are built to work on a specific operating system (OS), and HTML web apps, which are designed to work across a number of systems and browsers.
The obvious pitfall to native apps is that they’re more costly and time-consuming to produce, since separate applications need to be built to work with each OS. So why not build exclusively in HTML? Well, for much the same reason that pickup trucks and SUVs routinely outsell mid-size sedans in the US. With so many options open to them, consumers prefer to use a product that is catered specifically to their needs, rather than one that is meant as a one-size-fits-all solution.Read More