Title South Florida Business Journal
Realease Date May, 2014
Dr. Ariel Soffer Twenty-first century technology has made its way into virtually every aspect of our lives. Smartphone technology applications, commonly known as apps, are so prevalent that there are hundreds of thousands to choose from, covering a wide array of interests. While some are for fun and games and others are for news or convenience, there are now apps that make an impact on how medical practices conduct businesses. As mobile devices gain popularity and become more powerful, we are seeing applications that service unique niches. Examples of these are participatory health (pHealth) apps, which allow users to take an active role in their own health care by utilizing a mobile device. In my practice, I saw a need for streamlining patient flow, and improving doctor-patient communications. There was no commercially available solution for this, so I created the Soffer Vein app. This app provides virtual consultations for patients with vein questions. Built to maintain patient privacy, the app is compliant with all appropriate government health regulations. Using this app, patients concerned with the appearance of their veins don’t need to wait for an appointment to get reassurance or feedback. They can download the software on their mobile device, then submit photos, and ask questions about treatments, progress or side effects. Patients can also access FAQs, directions and office hours and contact information directly on their mobile device. I can communicate and interact with my patients directly through the app, giving them feedback if their submitted photos are normal or if they should come into the office. The photos can be used to diagnose problems, alleviate fears or serve as an ongoing record of a patient’s treatment or recovery.