3 Crucial Questions to Ask Yourself Before Beginning App Development
Application use is up 65% over where it stood two years ago, according to Nilsen, the insights and ratings company. The climb has been steady and shows no signs of slowing down. Going by that alone, it seems there’s never been a better time to start a app development project. The problem is, people aren’t expanding the number of applications that they actively use. Even so, a fantastic time to get in on the ground floor as mobile use booms, and you can still win a piece of your customer’s time, but you have to strategize from the very beginning how you plan to go about achieving that goal. Knowing the answers to these three questions before you start will go a long way to ensuring your end-product is a hit with consumers.
1. What are Your Competitors Doing Right?
It’s easy to pick apart your competitors and point out what they’ve done wrong, but if you want to beat them at their own game, you must acknowledge what they’re doing right. Identify 10-20 of your top competitors and look at their website, application, and social media accounts. Take notes on what each one is doing well across all three channels. Some things to consider are:
• How does the brand interact with its followers?
• How many downloads do each of the company’s applications have?
• What makes their top-performing applications different than the others?
• What makes their top-performing applications awesome?
• How is the company marketing its applications?
• What incentives do they offer to people who use the application?
2. What Makes Your Application Concept Better?
Creating a killer application is only part of the equation. While your consumers must receive flawless form and function, your finished project must provide something that its users can’t get anywhere else, and that something must be a thing that they need. Although 189 million applications are downloaded every day, and consumers spend in excess of three hours using them each day, more than 85% of their time is spent on just five applications. Those magic five will vary from user to user, so you have to have intimate knowledge of your target audience, and your application’s features should cater to them. Interestingly, the number of applications the average person uses over the course of a month has held steady at approximately 26 for several years. It may be easier to grab a piece of that pie if your project is intended for occasional use. However, it’s clear that people max out a certain point, and you must give them a real reason to change things up.
3. What is Your Marketing Strategy?
It may seem unfathomable to create a marketing strategy before you even begin your Boston app development project, but there are two core things you must consider. The first is consistency in branding. Your application should feel like it belongs to your company, even if the name is stripped away from it. Customers don’t just crave consistency, they need it to bond with your brand. Secondly, most people who download your application will do so after running a search. This means that you need to have core keywords integrated into the name of your application from the start. This will require a bit of research, so you know what’s trending. Why does this matter even before you begin your project? Because you need to hype it up from day one. Involve your future downloaders in the process and get them excited about it. Let them vote on social media for a name or features, and give them progress updates. When your finished project hits the market, you’ll already have a core group of followers ready to download it.
Your development team will help you fine-tune things as you go, and can provide a wealth of information starting with your initial consultation. While it’s better to get your application in front of people as soon as possible, delivering a flawless and needed service takes precedent. Give yourself some time in the early stages to ponder these questions, and you just might find yourself in the magic five for your target audience.