6 Ways Mobile Device Will Change Business Operations In 2014

Mobile App Development

 

In the year 2011, Microsoft Tag predicted mobile phone Internet usage could meet or exceed desktop computer Internet use by 2014. As the year 2013 winds down, it’s very clear smartphone Internet usage is having an all-time high, with close to 63% of all mobile phone owners acknowledging they use those devices to surf the internet. The total number of individuals who say they predominantly use cellular phones for internet connection is roughly 21%.

Though desktops will probably continue being the primary method of internet use for the majority of consumers in 2014, there is absolutely no denying mobile is a major player. For business owners, this simply means some substantial changes as more staff members than ever shift from being confined to a desktop computer or laptop to connecting to data files from any place. This besides allows workers to connect to documents and presentations from anywhere, but it additionally exposes new concerns for the organizations interested in protecting data files.

2014 would also bring in more wide-spread consumer mobile usage, bringing several other changes to business marketing strategies. To get ready for this increasingly-smartphone world, below are a few actions businesses must take:

BYOD Security Policy

In case your business doesn’t have a BYOD policy in place, you are already behind. Organizations are increasingly adding remote wipe and encryption software on personal gadgets, and also mobile virtual workspaces which separates work files inside a separate, secured area on the user’s personal system. If there’s even a remote chance one of your employees can gain access to work data files on a personal device, you need to have a written, signed policy in place for all workers.

Always Connected

The line between official work and personal will continue to blur considering that employees do work during night-time and week-end hours, and also on holiday break. Mobile phone ownership signifies employees can stay connected to work at all times which will breed an expectation that workers be reachable all the time, as well. This could mean great news, though, if employers let their staff members to be more flexible with the working hours they’re officially on duty.

More Cloud Based Applications

As businesses redefine the devices which is used to connect with web servers, more companies would prefer to make the move to the Cloud. Services such as Office 365 can become the standard as these businesses appreciate the financial savings of having their apps backed up by a third party provider for a small monthly charge. Cloud service providers who give connectivity from the authorized device will likely be at an advantage as businesses begin to troubleshoot ways they could continue to carry out business on the mobile-preferred workplace.

Mobile Marketing

Even Google is realizing that the world of internet search is changing. The site’s latest Hummingbird algorithm deals with the role mobile now has in search today. Consumers are more inclined to ask a question straight into a mobile phone than type in keywords and search engines like Google is now equipped to deliver those answers. Because of this, it’s crucial each business organization take one step back and ask themselves what queries a user would ask that will make them visit their website.

Ap

The suite of digital tools a business requires to carry out day-to-day operations is changing. Previously, a business person needed an email, Office suite, and industry specific computer software to open for business. Today’s business owner has an unlimited number of applications available, many for a much cheaper price than conventional software program. The buzz toward mobile phone would mean businesses will open up their minds with regards to the software needed to run business operations. From invoicing and scheduling to project management could be transferred to Cloud-based apps, enabling small enterprises with modest budgets to compete against bigger organizations.ps for Almost Everything

Mobile Wallet

With each year passing, it seems like we are no closer to leaving behind our wallets at hom

 

e. More organizations are realizing the advantages of taking incentives programs to a user’s mobile phone. Instead of demanding highly valued customers to bring yet another card either in the wallet or perhaps on a key-chain, businesses can offer them with the same rewards by means of simply introducing a smart phone application. Rewards apps like Shopkick Local provide increased exposure by showing neighborhood stores together with major retailers. As 2014, shoppers are getting closer to being capable of paying through a mobile device, with big players like PayPal teaming up with retailers nationwide to enable mobile payments.

As the entire world continues its steady shift from Desktop to mobile, companies are changing their very own thinking, likewise. These changes are happening both within the workplace as well as in the way in which businesses connect with consumers. As 2014 moves along, the change toward a more mobile workforce will continue, allowing employees the freedom to work from anyplace.