Does Your Business Really Need An App? Answer These 3 Questions


Most businesses want to keep up with customers by using technology to their advantage. Would developing a mobile app help your business achieve its goals? Answer these three questions to find out.

Does Your Business Really Need An App? Answer These 3 Questions

Staying competitive for businesses in most industries means being part of the digital revolution. In 2017, that often means developing an app to keep customers’ attention.

According to Flurry Analytics, the average American spends 90 percent of their mobile usage on apps, versus 10 percent on browsers. (1) Even if your website can be accessed by a browser, your customers are spending far much more time using apps than searching the web.

Does it make sense for your business to develop an app? If the answer to any of the following questions is yes, you probably should.

1. Would it provide value to your customers?

The first question many businesses ask when wondering to develop an app is whether it would be good for the company. There are million reasons why apps can benefit any business, but what is most important is whether an app would add value to your customers.

Even if you don’t use technology to make transactions, many businesses can find creative ways to provide value to customers with an app. International insurance company Allianz created an app for customers to track travel information, locate medical help, and look up health remedies with a medication dictionary. (2)

Getting customers to download an app is easy. But whether it adds value to their experience with your businesses is the biggest reason to start development.

2. Do you want to stand out from the competition?

Big or small, almost all businesses today have a website. What’s less common for small businesses is having a mobile app that customers want to download and use.

If none of your competitors have already made a killer app, that’s the perfect reason to get a jumpstart and provide value that no one else has. But even if everyone in your industry has made an app, there’s no reason for you to stay behind.

How can you stand out if everyone else already has an app? Remember that not all apps are the same — nor should they be.

3. Does the return on investment outweigh the cost of hiring a developer?

No one says you have to spend big bucks on developing an app. There are even apps to help you build your own. But if you want a quality product to represent your brand, it’s often best to hire a professional.

Keep in mind that if you want to to take the reins on developing an app, knowing multiple code bases and having an expertise in app development is a requisite for creating a unique and functional application.

If hiring a developer will cost more than business gained or retained from the app, then perhaps focusing on your website is better use of resources. But because consumers spend more time on apps than on websites, it might make sense to invest where you’re visible.

No matter what your industry, staying competitive and relevant is key to survival. In the 21st century, using technology is the best way to communicate with customers and gain business.

Mobile apps might not be right for every business. But knowing how customers spend their time and providing value to them is important for anyone wanting to stay on top.

If you think an app is right for you, check out our blog, “Want A Wildly Successful App? Focus On These 3 User-Centric Features.”

(1) Flurry Analytics:

(2) Allianz: