Category : UI / UX Design

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Why the Native App is Still King of the Hill

User Experience Design

With the vast majority of consumers increasingly on the go, there aren’t many companies on the market who haven’t created a mobile app featuring their products, or at the very least a version of their website that’s easier to view on mobile devices. There are a number of options when selecting a platform for mobile offerings, but the two most common today are native apps, which are built to work on a specific operating system (OS), and HTML web apps, which are designed to work across a number of systems and browsers.

The obvious pitfall to native apps is that they’re more costly and time-consuming to produce, since separate applications need to be built to work with each OS. So why not build exclusively in HTML? Well, for much the same reason that pickup trucks and SUVs routinely outsell mid-size sedans in the US. With so many options open to them, consumers prefer to use a product that is catered specifically to their needs, rather than one that is meant as a one-size-fits-all solution.Read More

Why Native Mobile Apps Still Rule

User Experience Design

What native mobile apps denote?

Native mobile apps are custom-coded mobile apps specific to each operating system used on mobiles, like Android, Windows or iOS. Native apps are never built around a one-size fits all plan and are designed to take advantage from the features of the device. These apps can even work offline and are much easily available on the various device app stores. Native mobile apps seem to be the choicest alternative in presenting consistent user experience with different operating systems and other apps.

Why being native is better?

The market has constantly whispered to developers and users that native apps are better and most demanded. If still wondering why, then here are few reasons which will let you know why native mobile apps are still the king.Read More

What Can Mobile Apps Do for You?

User Experience Design

The mobile phone as we know it was introduced in 1973. At the time, the device weighed over four pounds, was nearly the size of a tissue box, and in some cases, needed to be attached to a battery pack carried in a briefcase. Forty years later, mobile technology has evolved to the point where a device held in the palm of your hand can replace your briefcase entirely, and has the capacity to carry far more data. With over 1 billion smartphones in use across the globe with that kind of potential, it behooves any business with the desire to retain their customers as well as connecting with new ones to board the fast-paced train of mobile app development. According to a 2013 study, 1.2 billion mobile phone owners reported using apps as of 2012, with that number projected to soar to 4.4 billion by 2017. With those sort of statistics, the question is not whether your business can afford to invest in a mobile application for its consumers; the question is, how can you afford not to?Read More

The Adoption of Mobile Technologies

User Experience Design

AppwoRx is a company that realizes opportunities for developing new mHealth apps, content, products, and services are emerging daily. We believe mHealth will play a ubiquitous role in transforming the U.S. and global health systems, expanding access to decision support that permit consumers to engage effectively with their systems of care.
The evolution of mobile technology in the past twenty years has revolutionized every aspect of industries across the board in the way they conduct business and communicate with their customers, and healthcare is no exception. The rapid growth and advancements in the technical field have compelled investors to reevaluate their current methods of commerce to determine how they can employ these advancements to better service their clients in the digital age.
Industry professionals have acknowledged the significant role that the field of healthcare plays in the mobile market. In a 2012 survey of senior executives in the US mobile sector, 78% of respondents said that the healthcare/life sciences market had the greatest potential for benefiting from emerging technologies and subsequently generating revenue. Further, data from this study indicated that the healthcare/life sciences market was the industry most likely to see high rates of growth in its business model over the next five years.Read More