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3 Ways a Mobile App Can Help You Connect With Customers

Most consumers today are within arm’s length to a smartphone. Whether it’s to check messages, follow social media, or use helpful apps for work, consumers pay attention to what’s on their screens.

As 21st century consumers are more empowered than ever, businesses face high competition to earn trust and loyalty. Not only is providing an excellent product or service a priority, but so is connecting with customers and understanding their needs. For most, merely having a Facebook page is not enough.

Although apps are great for showing customers you’re keeping up with technology, apps can and should be used as a communication tool. Here are our top three suggestions for using an app to connect with your audience.Read More

Would You Tap That? 4 Tips For Designing Your App’s Icon

app icon


You can’t judge a book by its cover, but you can judge an app by its icon.

When it comes to marketing your new app, designing the icon is above all else. From when a user finds it on the App Store, the fanciest code and hottest features will fail to be seen if the icon is lackluster.

Designing a logo may seem simple, but an app is only as good as its branding. Here are a few helpful tips for making sure your icon stands out.Read More

iOS or Android: Which should you build first?

IOS or Android


After making the decision to develop an app comes deciding whether to start with iOS or Android. Which is best at first?

iOS or Android: Which should you build first?

You’ve already decided your business needs a mobile app. The next step is figuring out which platform to start with.

Even though successful apps are available on both operating systems, it’s best to choose one to develop first. Not only is there a lower up-front cost, but smoothing out the app’s features is easier if you’re focusing on one platform.

There is no definitive answer for which platform is best to start with first. Here are some good reasons to choose either.Read More

Does Your Business Really Need An App? Answer These 3 Questions


Most businesses want to keep up with customers by using technology to their advantage. Would developing a mobile app help your business achieve its goals? Answer these three questions to find out.

Does Your Business Really Need An App? Answer These 3 Questions

Staying competitive for businesses in most industries means being part of the digital revolution. In 2017, that often means developing an app to keep customers’ attention.

According to Flurry Analytics, the average American spends 90 percent of their mobile usage on apps, versus 10 percent on browsers. (1) Even if your website can be accessed by a browser, your customers are spending far much more time using apps than searching the web.Read More

Agile or Waterfall? Which One is Right for You?


Software companies, who are always looking for ways to streamline larger scale software projects, rely heavily on project micromanagement for end-result accuracy and overall software efficacy. Instead of using traditional project management software to track project progress, two very precise methods of streamlining the entire software development process are known to the coding industry: Agile, which requires (as the name implies) the ability to rapidly change based on project demand, and Waterfall, which is a sequential approach entailing the completion of predetermined steps from top to bottom (in the same manner a waterfall flows).
To determine which design process works best for you, we’ll dichotomize both methods.Read More

4 Big Rules of Boston App Development for App Store Acceptance

Sometimes getting your Boston app development project listed with the big guys isn’t a huge deal, like if it’s intended for internal use within an organization. For many applications, though, getting accepted into Google Play, the Apple App Store, or another application marketplace is imperative for the success of the application. It’s a gateway to instant reputation and innumerable downloads, and can even make your project appear to be an overnight success. The problem is, getting approval for these markets isn’t always easy, so if you’re going to try to earn your place with the greats, you must make sure your application shines.Read More

What to do When an Offshore Software Development Project Falls Apart



I’ve been developing software for almost 15 years and have been exposed to every level of offshore development debacle.  My company receives at least a dozen calls every month from individuals who thought they could save big by sending their work offshore, only to find that the off shore resources they hired are unable to deliver their product.

There are a million reasons why offshore development does not work out for most people.  I’ve written a number of articles about the pitfalls of off-shoring, but in this article I want to go over steps you should take if your software development project has fallen apart.Read More