Title Florida International University
Realease Date October, 2015
Florida International Univeristy is the largest university in South Florida and the 4th largest in the unites states. FIU is a first-tier research university with a2014-2015 enrollment of 55,000 students. The FIU Office of Business Services engaged Appworks to develop a campus wide mobile application platform which would help to make information about campus businesses easily accessible while also providing an engaging user experience that would ultimately drive revenue to the 90+ on campus businesses. The ShopFIU mobile platform was developed for both iOS and Android, and utilized several Appworks proprietary technologies. The Appworks “Zing” platform provided one of the industry’s most comprehensive location based dining and entertainment guide as a turn key solution for mobile business engagement. The AppworksiBeacon management platform “MiBeacon” unlocked a powerful new marketing channel, enabling FIU to create proximity based mobile marketing campaigns. Success of these campaigns is tracked through robust analytics and conversion tracking interface, allowing FIU to gather actionable data based on user behavior.